I was contacted in Fall of 2010 by a former co-worker from Colorado, now residing in Pensylvania, who was in desperate need of finishing a new web site that had been left languishing by the former web designer. Time was of the essence as she had already issued press releases stating that she would have a new web site by Thanksgiving, approximately 3 weeks hence.
We talked and brainstormed for a while and I convinced her to ditch the current site design and infrastructure altogether and let me recreate it in WordPress. She is pretty savvy about the web in general and had the knowledge to make changes to HTML pages, but the ability to update pages on her site and add new content directly via a browser-based interface sealed the deal.
Since time was of the essence I suggested the Avisio premium WordPress theme. I made modifications to the header to adjust for the style of logo she had, and to make the navigation fit on one line with the logo. Other than a few tweaks to some of the styles and uploading a custom background, the design was finished.
The client was supremely organized and had all the content ready to go. We collaborated on the navigation and she provided all the images for the content pages, blog posts and homepage slideshow. Project completion took 2 weeks with all dealings between the client and I over phone and email. She took over editing and maintenance duties immediately. We followed up with a one-hour training phone call to address her questions and walk through the various parts of the WordPress Dashboard.
I tell everyone that the thing that makes web sites expensive is disorganization, lack of preparedness and lack of client buy-in. Stratevative.com is a classic example of efficiency and client buy-in on a project. It was an extremely satisfying project experience.









